The COVID-19 pandemic has changed a lot of things, one of them being the way we shop. People who never did much online shopping before are now doing it exclusively. They are shopping for everything from clothing to pet food to toilet paper. They’re also doing more online research before making big purchases like appliances or cars, whereas before, they might have gone into a store or dealership to ask questions and compare options.
At our San Diego replacement window company, BM Windows, we were a bit ahead of the curve when it came to online shopping. A couple of years ago, we built a one-of-a-kind Design Center that allows users to learn more about replacement windows in an interactive way. In our Design Center, users can take an image of a basic home that’s similar in shape and style to their own, and see how it can look with new windows and doors. They can try out different options, such as various window styles, frame colors, and grid patterns.
The Design Center is an especially great tool for those who are visual learners. Users can see their options and compare the differences between products. The tool is easy to use and also fun to play around with! If you’re just starting to research replacement windows, the Design Center is a great place to begin.
We know not everyone wants to go to a showroom or a home improvement store to learn about replacement windows. In those places, you can sometimes be bombarded by eager salespeople who are more interested in selling you something than answering your questions. With the Design Center and the other resources on our website, you don’t have to feel any pressure to buy. You can take your time and learn about replacement windows from the comfort of your couch.
Since investing in the Design Center and other online tools, we’ve found that once we meet with San Diego homeowners at their in-home consultations, many of them already have a good idea of what they want. They’ve researched the various styles of windows and the different options that are available and have figured out what will look best in their home. They usually only have a few questions for us and are then ready to receive a quote.
We still have our showroom, but with our Design Center, we are also able to cater to homeowners who are more comfortable learning about replacement windows from their homes.
The Design Center on the BM Windows website is completely free to use for anyone. We don’t even require users to give us their name or email address. It really is free! We invite you to try it out, and when you decide you’re ready to take the next step and set up an in-home consultation, BM Windows will be here for you!
