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Profitable Events

Making San Diego Events More Profitable

by Cameron Ungar    7 min read     March 28, 2019

I have been reading the book, Creativity, Inc. by Ed Catmull, Co- Founder of Pixar Animation.  In the book, Catmull talks about the elements necessary to foster both creativity and productivity. An important concept that comes out of this discussion is the existence of the “unmade future.” In the context of Pixar, this is the idea that a movie does not exist inside of someone just waiting to be unearthed. Rather, creation is a step-by-step and purposeful process and the movie (or any creative … [Read more...]

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